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Blog

Detailed Information Regarding Customer Experience, Customer Retention, and More

Customer Care – the Key to Success

It's the same old story every month: the fixed rate for the smartphone is debited from the account – and otherwise, customers rarely hear or read anything from their mobi...

Customer Loss Prevention Through Churn Management

Thanks to overwhelming choice and increasing competition, some of which appear to come out of nowhere, it is increasingly difficult for companies to retain customers for ...

Customer Journey in Relation to NPS®

3… 2… 1… – it’s mine! The digital age allows customers to purchase their heart’s desire in just a few clicks. Thanks to the unlimited knowledge available on the Internet,...

Calculating and Increasing the Customer Lifetime Value

Everything has value, whether material or intangible. A stylish car, a loved one or a childhood memory. Each object, living being, or moment is assigned a specific value....

The Most Important Key Figures in Customer Satisfaction

The internal guidelines of many companies claim to have customer satisfaction as their highest goal. Customer expectations and wishes should play a major role in employee...

The Many Facets of Customer Engagement

At last! As a young marketing manager, you’ve finally landed yourself a place in the marketing department of a trendy, up-and-coming company and are now wondering how you...

Five Types of Effective Customer Retention and Successful Retention Measures

Saturday morning, the ideal time to look for some new furniture. As you turn into the parking lot in front of the large local furniture store, you see many colorful tents...

How to Identify and Prevent Customer Churn

For companies, there is nothing worse than Customer Churn. If an e-mail with the subject "Cancellation" appears in your mailbox, then alarm bells should ring immediately....

Customer Complaints: How Can They be Turned into Sales?

Customer feedback is increasingly important for both start-ups and established companies. But what if instead of showering you with praise, your customers hail you with c...

Measuring Customer Retention – Getting it Right

A balmy summer evening is just perfect for catching up with friends. Relaxing on the terrace lets you unwind and immerse yourself in deep conversations. Thirst sends you ...

Customer Retention Programs: A few Simple Steps to Success

The boom in customer retention programs seems unstoppable. Every month, marketing departments the world over and from every industry launch their own customer loyalty pro...

Customer Focus as a New Core Marketing Strategy

In the age of digital transformation, a scenario like the following would be extremely risky for businesses: the projector throws the latest advert for the newest product...

Customer Acquisition in Marketing – How Does it Work?

When thinking about self-employment, many people imagine the following scenario: all the background preparations in the store have been finished and you spend the first o...

Customer Centricity – More Revenue Through Satisfied, Loyal Customers

Customer communication is still undergoing huge changes. The tool of digitalization brings ever new customer insights, allowing you to draw numerous conclusions and effec...

A Guide to Customer Satisfaction

"The product was delivered really quickly and my child is very happy. It is as robust as described and also endures energetic play, therefore I give it top marks.“ "I...

Measuring Customer Satisfaction as a Foundation for Success

For many companies, the saying "the customer is king" is much more than just lip service – and that's a good thing because satisfied customers can determine the success o...

Analyze Customer Satisfaction and Generate more Revenue

The term customer satisfaction analysis sounds scientific and complicated, but it should be an elementary building block on which company strategy stands. After all, with...

Conducting a Customer Satisfaction Survey – a How-to Guide

A quiet "bing" signals the receipt of a new email. A quick glance reveals that it's a survey about a new product. The e-mail is clicked out of curiosity and the addressee...

Brand Loyalty – Using Hearts And Minds for Profit

Fidelity, loyalty, bonding; all terms we associate with something positive. However, these feelings have to be earned the hard way, as they are based on trust, a good rel...

Retention Marketing: How Companies Attract and Hold Regular Customers

There is a hubbub of activity at the conference table, the whole marketing team is sharing ideas and exploring flashes of inspiration in a big brainstorming session. The ...

Proper Complaint Management as an Opportunity for Company Success: Tips & Tricks

A company‘s success is largely governed by the satisfaction of its customers. If one compares a company‘s story with a movie, the customers often occupy several roles; th...

Tips for Successful Referral Marketing – The Best Advertising Comes from your Customer

Enthusiastic customers are often more effective than any marketing measure: They recommend products and services - and companies benefit. The following situation is famil...

Touchpoint Analysis: How Can You Improve Customer Contact?

Today, thanks to digitalization, there are many ways for a customer to make contact with a company, trademark, or specific product. Each of these contacts also compels a ...

Winning Back Lost Customers – an Underestimated Revenue Driver

New customer acquisition is the top priority for many companies, as new customers are felt to be the most lucrative and generate the most revenue for the organization. Bu...

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